Motivators and Barriers

Independent research for LoCITY identified the barriers to take-up of ultra low emission commercial vehicles and proposed options to overcome them.
Interviews were conducted with 15 commercial fleet operators, six infrastructure providers, and seven vehicle manufacturers to discuss their experiences of ultra low emission vehicles. The research identified barriers limiting further adoption, and how they can be overcome.

Objectives of the Research

The research sought to achieve two key objectives.

Objective 1

Understand the constraints affecting fleet and freight operators, vehicle manufacturers and refuelling and recharging infrastructure providers.

Objective 2

Provide clear and actionable recommendations to accelerate the uptake of low emission commercial vehicles.

Key Findings

The research identified two key issues common to all stakeholder groups.
1) Respondents reported a lack of clarity around what constitutes ‘low emission’ and ‘ultra low emission’ commercial vehicles.

2) The absence of a clear policy drive for alternatively fuelled vehicles.

The barriers identified for specific stakeholders include:

Vehicle Manufacturers

Lack of demand and insufficient policy support or clarity on new policy timescales.

Fleet Operators

Fleet operators reported that the lack of suitable alternative vehicles was the main issue deterring them from upgrading their fleets.

Infrastructure Providers

These stakeholders have experienced difficulties establishing sufficient demand for infrastructure and accessing affordable land.


You can download the executive summary and infographic of this research via the links below. For more details about the research, please contact us at

Exec Summary Infographic Full Report